CitizenMe is the UK’s #1 Marketing Technology provider in the 2022 the BusinessCloud Top 50 in MarTech 2022. It empowers people to take ownership of their own data and choose how to use it to build a better digital society for everyone. For companies, we unlock unreachable data value that is currently only accessible by Google, Meta and big tech.

90% of consumers want more personalisation. This requires deeper intelligence & more data. However global access to data is becoming harder for most companies. Regulators, big tech & rising consumer distrust are all massively restricting the huge pent up value that is available. CitizenMe technology offers the complete solution for all. Legislation, business practices, and individual habits are already changing, all accelerated by the Covid19 epidemic.

CitizenMe brings together a community of 440,000 individuals, multinational businesses, and government organisations to make those choices together and contribute to a brighter digital future.

CitizenMe works by giving people a mobile app which enables them to gather a copy of their personal data from everywhere we can get it for them. It all stays privately on their own phone (we don’t want to touch it). We then provide them with their own AI tools to create value, and the option to share the value. Value can be informational (for example people with type one diabeties privately sharing data on blood sugars, exercise, sleep and mood with each other); Utility value (for example personalisied offers and recommendations); and Cash value such as earning £20/month for anonymously sharing health and lifestyle data with health researchers.

CitizenMe makes money from its Data Marketplace by earning transaction fees every time data is purchased in the CitizenMe Marketplace.

During Covid19, CitizenMe has also been approached by a number of large UK and USA consumer businesses requesting to purchase the core CitizenMe technology for use with their own customers.

Personal data is the currency of the global digital economy. 

There is a $4 Trillion dollar market that we all participate in, but that none of us gets full value from. It’s the market that fuels Companies like Google, Facebook and Amazon. It’s the market for our personal data.

The CitizenMe platform democratises this trillion dollar digital economy and unlocks vast untapped value. It  enables the people to easily choose how they share data, all controlled via their own Smartphones with their own AI. This partnership gives companies and brands a profoundly better understanding of their customers, enable them to delighting them, create innovative new services, and accelerate growth.

Market Situation:

Currently, personal data is extracted from people in huge volumes by companies like Facebook and Google. However, as the personal data sharing is not explicitly consented to, data is often incomplete and of low quality. By liberating the data, we enable everyone to unlock its full value. This makes the entire digital economy exponentially more valuable for companies, and people, in equal measure.

The market is undergoing a massive change. With new regulation in Europe and the USA, combined with moves by Apple and Google to limit personal data tracking outside of their own services, the ‘supply’ of personal data is being disrupted. Meanwhile, the Covid epidemic has accelerated demand for digital services.

Solution:

The CitizenMe team has created a cutting-edge ‘ZeroData’ technology. It’s the world’s leading next-generation personal data service, and is already in use by people in multiple countries and by many major brands. We believe it is the future of the Personal Data ecosystem – it is vastly more efficient because it manages data in ‘the right way’.

CitizenMe monetises this ‘ZeroData’ technology by charging clients a percentage fee for each data transaction. App users receive value for their consented data, and our clients benefit from much richer refined data. CitizenMe also licences the core platform technology to consumer brands with millions of customers.

As the market leader, CitizenMe is perfectly placed to capitalise on the global market transition underway. Three hundred thousand ‘Citizens’ are already signed up, and deals have recently been signed with a major US Telco, a Global Credit Card company, and a UK Govt department. Quarterly revenues are doubling. More major deals are in the works.